We all know the basic concept of brochures to be small print advertisements for attractions, companies, landmarks, etc... In every hotel I've ever stayed in there's always a kiosk filled with tri-fold brochures advertising the local amenities and attractions. Of course I browse while I wait for my parents to get our keys, and I'm sure they do too as they wait for fresh towels, but often times it's nothing more than that. I truthfully never realized there was more to a brochure, until I saw this...
This design completely changed the way I thought of brochures.
I feel like all these new types of designs can have a huge impact on the way brochures are use throughout the communications field. With these new types of designs, the message impact now is greater than ever before.
People respond to shock value and these new designs achieve that. In the above design, we see all sorts of color contrasts, symmetry, and a nice reading flow that will keep readers enticed. Most people just disregard the standard tri-folds, but with these I feel people will be more inclined to read the entirety of brochures, and now people will be able to more uniquely represent your product to a broader audience.
With these new brochures, communications departments now have so many more opportunities with what they want to do to help promote their clients. The sky is the limit with how agencies will use these new design ideas and I'm excited to see what will happen.
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